eCommerce Holiday Planning: Preparing Your Online Store for BFCM 2021

Presented With:

Ali Payani – Chief Executive Officer, LookinLA
Amit Mehta – Sr. Partnership Manager, Omnisend
Tim Peckover –  Sr Manager, Marketing & Community, Smile.io

Thursday, October 7, 2021  |  11:00 AM PDT |  1  Hour

Once again, Black Friday and Cyber Monday will be largely online affairs. Ecommerce is bigger than ever before and, for many, the primary means of attracting and retaining new customers. This isn’t just your opportunity to break previous years sales records, but to grow your customer base as a whole. Make this year count. 

LookinLA CEO Ali Payani teams up with Amit Mehta of Omnisend and Tim Peckover of Smile.io to talk about actionable steps you can take to prepare and launch a successful holiday campaign. Omnisend specializes in personalized marketing and messages and Smile.io works on building lasting customer relationships with reward programs and other incentives. 

In this webinar, you’ll learn: 

  • Successful BFCM strategies for 2021 
  • How to build a community prior to the holiday season to reactivate during BFCM
  • Best email marketing practices and tactics for 2021  
  • How the iOS 15 update impacts email marketing — and how to be proactive 
  • Post-pandemic eCommerce market trends and how they apply to you 
  • Ways to make every customer action — from first contact to sale — build loyalty and trust