- June 3, 2019 at 11:56 am #4296
Digital marketing is a powerful tool for business growth, but only if you have the right strategies in place.
Without a digital marketing strategy customized to the needs of your business, you’re essentially gambling with every dollar you pour into those marketing efforts. You don’t have a clear reason for the choices you make. You don’t have a system for measuring the effectiveness of those decisions. And—if you’re like a lot of businesses—you don’t have a method for determining your return on investment.
If this sort of scenario feels all-too-familiar, at least be assured you’re not alone. Many businesses go into digital marketing blind. They work with freelancers or agencies who might be experts at creating content or designing a brand, but those outside professionals are essentially starting in the middle—focused on creation without having done the research needed to guarantee their creative efforts will have fruitful results.
Even more frustrating, they don’t have the data to show you your ROI. You have no idea how well—or even if—your investment is paying off.
Whether you choose to work with a digital marketing agency or you prefer to have your own in-house team, just remember one thing:
Strategy is everything.
Without strategy, digital marketing is money and time wasted.
Here are all the steps every business should take to build an effective and measurable digital marketing strategy.
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