Tagged: social media
- June 3, 2019 at 12:27 pm #4308
You know a great social media marketing strategy could mean great things for your business. After all:
– 42% of the world’s population uses social media.
– 74% of consumers who use social media use the platforms to share branded video content.
– The typical user spends an average of 2 hours and 22 minutes on social media each day.
While that last statistic may inspire you to revisit your resolution to spend less time on Instagram this year, there is still a crystal-clear advantage for you as a business owner. Social media is one of the easiest ways to expand your reach, cement buyer loyalty, and grow your business. All you need is a stellar strategy.
Before we get to that, let’s clarify what social media marketing entails. There are actually two ways to reach buyers using social media:
1- Organic social media marketing
2- Paid social media advertising
The best social media strategies incorporate both organic and paid efforts. Organic content helps humanize your brand, educate customers, and establish a platform for open communication between buyer and business. Paid content allows you to target and retarget a specific audience, design a campaign around specific objectives, and incorporate more CTAs to drive specific behaviors.
There are different strategies to ensure the best results for each approach, and we’ll go over those a bit later. But first, let’s discuss the most essential strategies for any social media marketing effort, organic or paid.
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