Tagged: email marketing
- June 3, 2019 at 12:03 pm #4300
You’ve got mail! Remember that? Now we simply hear a ‘ding’ or a ‘pop’ whenever we get a new email. Just as the sounds have evolved, email has grown as a method of communication. According to a 2018 Radicati Group study, there will be more than 3.8 billion email users before the start of 2019, over 100 million more than the previous year. In other words, over half of the entire planet uses email right now. That’s a huge marketing opportunity many businesses are taking advantage of.
Your business needs to partake in email marketing because:
Whether you do it yourself, or through an email marketing agency, marketing to hundreds of consumers via email is going to cost you pennies compared to other channels of advertising.
High Success: Emails can be targeted specifically to the ideal consumer. With this concept in mind, along with email cost-effectiveness, it’s no wonder that email marketing ROI often blows other direct marketing strategies out of the water.
Measurability and Flexibility:
With the analytics available today it’s easy to track responses to your emails exactly, in order to work out what parts of your campaign are working and what parts aren’t. With this knowledge, you can then react instantly to modify your campaign strategy if need be.
Convinced email marketing is something your business should pick up? Not sure how to even start building a campaign? Not to worry.
We’ll walk you step-by-step through how to develop a successful email marketing campaign.
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