- June 3, 2019 at 12:10 pm #4302
Keyword research is easily the most daunting aspect of pay-per-click advertising.
As with all digital marketing efforts, the goal of PPC advertising is to zero in on the most effective strategy possible. The better your strategy, the better your results. Smart choices increase your return on investment and make your dollar go further.
When it comes to PPC, your keywords are at the center of your strategy. Effective keywords put your brand in front of the buyers who are most likely to convert. On the flip side, the wrong keywords will have you spending thousands of dollars just to get clicks from users who will never click all the way to the checkout button.
That said, don’t let the burden of keyword research scare you away from pay-per-click advertising altogether. PPC is a highly effective strategy for putting your brand and products front and center in the search engine results, even if your SEO efforts haven’t gotten you there, yet. All you have to do is create an ad campaign with a major PPC channel like Google Ads. You assign a set of keywords to your campaign and bid for placement in search engine results for searches related to your chosen keywords. You then pay every time a user clicks on your ad.
Not only is PPC advertising a reliable way to get on the first page of search results, it’s also a digital marketing channel that puts your brand in front of users who actively intend to make a purchase . . .
. . . especially if you’re smart about your keywords.
Here are all the essential steps for researching powerful keywords for your PPC campaigns.
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