The Best Social Media Marketing & Analytics Tools in 2019

You may have the most eye-catching, thought-provoking social media content you can imagine. But do you actually know how well your posts are performing? More to the point, are you sure you’ve done all you can to reach the highest number of users and inspire maximum engagement? Being able to make data-driven decisions in your social media marketing campaign is key to success in 2019.

If you’re not using a social media analytics tool to measure the success of your content, you’re missing out on a crucial opportunity to connect with more buyers and accelerate the growth of your brand. Depending on which one you choose, a social media analytics tool can tell you:

  • The amount and type of engagement each posts receives
  • Which platforms drive the most traffic to your site
  • When and where there have been mentions of your brand and products across social media
  • The most popular hashtags related to your keywords
  • How well your competitors’ content is performing
  • The best times to post for maximum visibility

And those are only a handful of the benefits available to you. There are a lot of social media analytics tools out there, and each one is designed to be more detailed, relevant, and user-friendly than the last. The capabilities of these tools are advancing every day, so the only problem you have is deciding which ones best fit the needs of your company.

To make things easy, we compiled a list of the hottest social media analytics tools for 2019.

Cyfe – Track Literally Everything on One Dashboard

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cyfe.com Dashboard

When Cyfe claims to be “The All-In-One Business Dashboard,” they’re not exaggerating. This tool gives you access to all your analytics in one place, including social media, SEO, advertising, sales, email, and web analytics. Cyfe integrates with Quickbooks, Adwords, Salesforce, Google Analytics, and dozens of other tools that are central to your business. There’s even a project management dashboard to keep you on track.

What’s especially exciting about Cyfe is that these extensive features don’t detract from the in-depth data you get from Cyfe’s social media tracking. You can monitor performance on nearly every platform out there, including Facebook, Instagram, Pinterest, Twitter, Vimeo, SlideShare, YouTube, Flickr and LinkedIn. You can also schedule upcoming posts and track your reviews on all the major platforms.

Brandwatch – Monitoring Your Brand Mentions

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If you don’t know who’s talking about you, you’re missing out on some valuable intel. Brandwatch gathers mentions  of your brand and presents them to you with data that could could (and should) inform your marketing strategy. Through Brandwatch, you can find out demographic information about the users discussing your brand. Location, gender, profession, interests . . . it’s all there. This tool also helps you zero in on top influencers who are talking about your selected keywords.

And it’s not all words. Brandwatch even scans for your logo in online images—a particularly handy tool in an increasingly visual world.

Socialbakers – Harnessing Artificial Intelligence For Social Media Marketing

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As AI advances, so does our ability to adapt more efficiently to the interests and priorities of buyers. Socialbakers holds its ground at the forefront of data insight and automation by using artificial intelligence to help you target the right buyers with the right content. This tool helps you refine your customer persona, discover which conversations inspire the most engagement from your audience, monitor discussions around your brand, and pinpoint the influencers who are well-positioned to amp up brand awareness among your target buyers.

Keyhole – Better Hashtag Analysis

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Keyhole offers a variety of social media analytics, from custom audience insights to competitor engagement data. What sets Keyhole apart, however, is the tool’s strong emphasis on hashtag analytics. Track the performance of your hashtag campaign. Discover more popular hashtags related to your brand. Discover the influencers who use your hashtags and examine their exposure and engagement levels. Keyhole even allows you to access historical data from Twitter by way of custom hashtag and keyword reports.

CoSchedule – A Content Calendar with Insight

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If you’re looking for one-stop shopping for social media management, CoSchedule might be what you’re looking for. CoSchedule isn’t just a social media analytics tool. It’s a platform for coordinating team members, managing projects, and scheduling, publishing, and tracking your social media content. In other words, you can execute your entire social media strategy in one location as a team. In addition to standard analytics such as social engagement data and campaign performance, CoSchedule also uses its own analysis to recommend improvements. It’s the analytics tool that tells you outright when and what to post for better results.

RivalIQ – Social Media Competitive Analysis

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Excellence means staying one step ahead, and RivalIQ is designed to help you do exactly that. While this social media analytics tool still gives you detailed insights on your own content, RivalIQ is especially valuable for comparing your efforts to those of your competitors. From seeing the pace at which your competitor gains followers to examining their engagement rates and highest performing posts, you can see The Other Guy gain ground as it happens so you can react immediately. RivalIQ even helps you spot when your competition boost’s content, giving you a glimpse at their own marketing strategy.

Audiense – Get to Know Your Followers

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It’s no secret that Twitter has exploded into a cultural phenomenon. Tweeting has become a popular way to engage in any public conversation, and as a result, it’s also an important tool for marketers. That’s where Audiense comes in. This analytics tool focuses exclusively on providing insights into your Twitter followers using intelligent segmentation. Audiense digs deep to discover not just location and interests, but also personality characteristics, priorities, and values. This tool will also clue you in on the optimal time to tweet.

Google Analytics – Old Tool, New Insights  

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Odds are, you’re already using Google Analytics to monitor the performance of your website. GA is a powerful tool generating loads of useful information. Not to mention, it’s free. And while it’s not an analytics tool designed specifically for social media, Google Analytics can help you work backwards to determine whether your social media content is actually helping you achieve the ultimate goal: leads and conversations. Google Analytics not only shows you which platform most successfully drives traffic to your site; it also gives you options to track conversions from social media content and allows you to assign specific goals for your posts.

With so many incredible options available, choosing the right social media analytics tool can seem like an impossible task. Fortunately for you, most tools are specialized to meet specific goals and needs. Narrowing down the selection is a breeze if you’re clear on your objective and you’ve pinpointed your greatest obstacles.

So, what do you think? Do you know which tool is right for you? What is your strategy for optimizing the performance of your social media content? If you could use some additional insight, we’re always here to help. Please feel free to reach out here or give us a call at 747-201-7711.

3 Website A/B Testing Tools

A/B testing is becoming more and more common as teams realize how important it is for a website’s success.

[vc_row][vc_column][vc_column_text]The Web is a huge, competitive marketplace with very few (if any) untapped markets, meaning that being successful by offering something unique is rare. Much more common is that you’re competing for the business of your customers with several other websites, so attempting to convert every visitor into a customer or upselling/cross-selling your services better could make all the difference to your bottom line.

Due to this, the market for A/B testing tools and CRO (conversion rate optimization) tools is growing exponentially. But choosing one can be quite a time-consuming challenge, so in this article, I’ll compare the best A/B testing tools to help you decide which is most suitable for you or your team.

A/B testing is about experimenting with visual and content changes to see which results in more conversions.A/B testing often follows usability testing as a means of testing a solution to a flaw in the user experience identified using metrics like bounce rate in an analytics tool like Google Analytics, and thanks to the depth and quality of A/B testing tools available now, A/B testing is accessible to designers as well as marketers and developers.

 

1. Optimizely

Optimizely is one of the leading — if not the leading — A/B testing and CRO tools on the market today. It offers analytics tools to suit users of all levels and a multitude of A/B testing tools. (You could think of it as the Google Analytics of A/B testing, with a much simpler user interface.)

Consider this scenario: You have an eCommerce store built with Magento. You’re aware that in certain cases it may benefit stores to add a one-step checkout solution instead of the standard multi-page checkout, but you’re not sure if your store fits that use case. You need to test both options and compare the results with/without the one-step checkout experience. You know that running two versions of the checkout simultaneously requires changes to the code, which is a complex matter.

With Optimizely, you can send a certain amount of your users to a totally separate checkout experience to collect conversion data. If the experiment yields negative results, you delete the experiment and the original checkout web page still exists and works fine. No harm was done.

With their Web Experimentation tool, which offers an easy-to-use visual editor to create A/B tests without requiring a developer (optional), the ability to target specific user types and segments, and create experiments on any device, Optimizely has all your bases covered.

Although you can run A/B tests without a developer, your variations can be more targeted (for example, your variations can go beyond color, layout and content changes) if you have the skills and/or resources to develop custom experiments with code. By integrating your A/B tests into your code, you can serve different logic and test major changes before pushing them live.

Also, if your product extends beyond the web, Optimizely works with iOS, tvOS and Android apps. Optimizely’s Full Stack integrations make it possible to integrate A/B tests into virtually any codebase, including Python, Java, Ruby, Node, PHP, C#, Swift, and Android.

2. Google Optimize

Google Optimize is a free, easy-to-use tool that integrates directly with your Google Analytics Events and Goals to make A/B testing quick and easy! It’s ideal for traditional A/B testing, focusing on comparing different CTA (call to action) elements, colors, and content.

Developers aren’t required for implementing Google Optimize since it’s as simple as adding a line of JavaScript to your website and then customizing your layout with the visual editor. With this, you can change the content, layout, colors, classes, and HTML of any element within your page.

It’s not as sophisticated as Optimizely, since it doesn’t allow you to create custom experiments with code/developers, but it’s free. It’s great for those starting out with A/B testing. For each Google Optimize experiment, you’ll need to specify which Google Analytics Goals or Events will be the baseline for your A/B tests. For example, if you were A/B testing a product page, you could use an “Add To Basket” event that you’ve defined in Google Analytics to evaluate which of your variations converts the best. The Google Analytics report then gives you a clear indication of which variation converts best. It’s ideal for those on a low budget!

Just don’t get carried away, as Google famously once did, by testing 40 different shades of blue to see which converted best!

3. Unbounce

Unbounce focuses on landing pages and convertible tools. Convertible tools use triggers, scenario-based overlays and sticky bars to A/B test offers and messages to learn when, where and why your visitors convert. An example? If a user tries to leave your site, they’re shown a discount code in a modal or a sticky header, and a test will determine which is more effective.

Landing pages can be an amazing way to validate your ideas, build excitement around a new product, and/or re-engage dormant customers. The problem with them is that they can result in false positives. If you get very few conversions you may feel like your idea is invalidated or demand for the new product doesn’t exist, when in reality users were just unimpressed and/or unconvinced by the landing. Unbounce helps you to determine what your landing is missing.

While you can choose from over 100 responsive templates designed for many markets, goals, and scenarios, and then customize it with your own content using their drag and drop UI, you can also integrate Unbounce with your own design, making a terrific solution for designers and marketers who need to collaborate. Unbounce also works with Zapier and Mailchimp, so data can be transferred across the other apps and tools that marketers use.

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Author: Jamie Murphy
Source: sitepoint.com

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