Data Driven Social Media Marketing

Social media marketing targets your desired audience with advertisements using demographic information on popular networks like Facebook, Instagram, Youtube, LinkedIn, Pinterest, etc. Done right, it can make a big impact and succeed in helping business find new potential clients.

How it works?

Social media marketing is a term used to describe online advertising (paid efforts) that focus on social networking sites. One of the major benefits of advertising on a social networking site (e.g. Facebook, Twitter) is that advertisers can take advantage of the users demographic information and target their ads appropriately. Social media marketing combines current targeting options (like geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles. It’s an excellent choice for generating leads, sales, increasing your visibility, and increasing brand awareness.

A Results Based Approach to Social Media Marketing

1- Review

To understand the current health our your business’ digital presence, we analyze your products and services, website, and social media presence.

2- Analysis

To be competitive you need to understand your competition. We do this by taking a dive into your competitor’s advertising, keywords, audience etc.

3- Audience

Smart marketing speaks to a specific, tailored audience. We define your ideal customers’ demographics, interests, and geography.

4- Content

Using information gathered, we will craft content for your ads tailored to the targeted audience. This involves graphic design and copy creation.

5- Execution

Ready, set, launch! We will set your campaign live and continuously run tests – monitoring, tweaking, and optimizing the content.

6- Remarketing

Your most valuable prospects are the ones already visiting your website. Using remarketing techniques, we will retarget these visitors on social media.

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The Most Important Social Media Platforms

Facebook/Instagram

Currently, the leader in social media advertising trends, Facebook and Instagram advertising works for just about every business. They’re unique in their ability to target specific demographics, interests, and behaviors in addition to things like where people travel, shop, and more.

YouTube

With over 1.3 billion users, YouTube has become more than a place to watch videos – it serves as the world’s second most visited search engine behind Google. This provides a powerful platform to get in front of your target audience.

Linkedin

LinkedIn’s targeting particularly shines when it comes to employee and company-specific targeting. Industry, position, seniority, and company size are a few ways LinkedIn allows businesses to hone in on a target audience in addition to age and location demographics.

Pinterest

Pinterest reached over 200 million monthly active Pinterest users as of September 2017. Pinterest advertising offers campaigns based on an advertising objective. Advertisers can target audiences based on interests and keywords.