Digital Marketing Research & Strategy

Before we can start any strategizing or campaign building, we need to understand who your customers are, what channels they frequent, and what businesses they choose over you. This data will let us create a data-driven picture of your business. We will use this information to draft a personalized and informed marketing strategy.

Digital Marketing Research

When conducting research, we use industry-leading tools to discover more about your competitors and customers’ online activities, interests, and demographics. We dive deep into your website and online presence to discover what’s working well and identify new opportunities. All of this combined with our expert marketing insights allow us to develop a kick-butt digital strategy! After the completion of the research phase, we exactly know what type of ads will serve your marketing the best. The setup phase starts with creating your ad accounts with third-party platforms such as (Google, Facebook etc). Our design team will generate the content required to promote your business such as ad copy, graphics, images, videos, etc.

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Our Digital Marketing Strategy Approach

1- Internal Review

To understand the current health our your business’ digital presence, we analyze your products and services, website, and social media presence.

2- Competitive Analysis

To be competitive you need to understand your competition. We do this by taking a deep dive into your competitor’s products, advertising, keyword research, target audience, and budget.

3- Target Audience

Smart marketing speaks to a specific, tailored audience. We define your ideal customers’ demographics, interests, and geography.

4- Infrastructure Setup

Before we can start marketing, we need to get tools and materials in place. This means creating ad accounts, installing tracking codes and tags, developing ads, and designing creative.

Research & Strategy Benefits

Targeted marketing

By conducting thorough research, we can pinpoint the exact prospect ideal for your business. This means more efficient advertising and more sales for you.

Intelligent spending

Because we utilize data, insights, and intelligence, we ensure you never spend a cent more than is required to capture your target audience.

Results Based

Data-driven marketing shows proven results. When using data as the backbone for strategy, you win getting the right people to perform your desired action.