3900 W Alameda Ave #1200, Burbank


Open Mon – Fri 9:00-7:00

Google Adwords Workshop


Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertising copy, product listings, and video content within the Google ad network to web users. AdWords campaigns have many components that must work together well to create an effective ad campaign. In this course, you will find step by step the right settings to create Google AdWords Search, Display, Video & Remarketing Campaigns. Great Google AdWords Campaigns means campaigns with low Cost Per Click and high Return On Investment as well as branding campaigns that make people remember your brand.



LookinLA Office, Burbank, California


What you’ll learn:  

  • How to set up and run different types of ad campaigns. 
  • How to do Keyword Research and choose the best ones with user Buying Intent. 
  • Create Professional Text Ads to Convert Maximum % of People who Search Online. 
  • Create step by step Adwords Remarketing Campaigns with high ROI. 
  • Use Conversion Tracking To Determine The Value Of Your Ad Campaigns.
  • Create, manage and optimize Ad campaigns in Google Adwords to deliver better results.


Who this workshop is for:

  • Anyone who wants to master the world’s most powerful advertising platform.
  • Small Business Owners who want to create their Adwords campaigns.
  • Marketing professionals who want a step by step guide on how to create successful Google Adwords campaigns with high ROI.
  • College Students who want to become an Adwords Expert and get a Professional Job in Digital Marketing.
  • Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way.


Workshop topics: 

  • Creating a Google AdWords Account
  • Creating Ad Campaigns. Search, Display, Video & Shopping. 
  • Introduction to Adwords Keyword Tool
  • Writing High-Quality AdWords Ads
  • The Impact of Your Quality Score
  • Analyzing and Reporting Campaign Performance
  • Managing Bidding and Budgets
  • Running a Split Testing and Experiments
  • Configuring audience and Location Targeting
  • Enhancing Campaigns with Ad Extensions
  • Target by Audience, Topic, interests, behaviors, and Demographics
  • Implementing Advanced AdWords Features
  • Track and Optimizing Campaigns for Conversions
  • Optimizing all campaigns using advanced scripting method.