LookinLA Office, Burbank, California
What you’ll learn:
- How to set up and run different types of ad campaigns.
- How to do Keyword Research and choose the best ones with user Buying Intent.
- Create Professional Text Ads to Convert Maximum % of People who Search Online.
- Create step by step Adwords Remarketing Campaigns with high ROI.
- Use Conversion Tracking To Determine The Value Of Your Ad Campaigns.
- Create, manage and optimize Ad campaigns in Google Adwords to deliver better results.
Who this workshop is for:
- Anyone who wants to master the world’s most powerful advertising platform.
- Small Business Owners who want to create their Adwords campaigns.
- Marketing professionals who want a step by step guide on how to create successful Google Adwords campaigns with high ROI.
- College Students who want to become an Adwords Expert and get a Professional Job in Digital Marketing.
- Beginners and more advanced AdWords users who want a closer look at how to set up search campaigns and remarketing ads the right way.
- Creating a Google AdWords Account
- Creating Ad Campaigns. Search, Display, Video & Shopping.
- Introduction to Adwords Keyword Tool
- Writing High-Quality AdWords Ads
- The Impact of Your Quality Score
- Analyzing and Reporting Campaign Performance
- Managing Bidding and Budgets
- Running a Split Testing and Experiments
- Configuring audience and Location Targeting
- Enhancing Campaigns with Ad Extensions
- Target by Audience, Topic, interests, behaviors, and Demographics
- Implementing Advanced AdWords Features
- Track and Optimizing Campaigns for Conversions
- Optimizing all campaigns using advanced scripting method.