[Press Release] eCommerce BFCM planning with LookinLA



Mon., Oct. 4, 2021

Jonathan Lockwood


eCommerce BFCM planning with LookinLA

LookinLA hosting webinar on planning for Black Friday-Cyber Monday eCommerce

LOS ANGELES—Once again, Black Friday and Cyber Monday (BFCM) will be largely an online consumer extravaganza. eCommerce reigns more than ever before and businesses will have to be diligent and prepared to attract and retain new customers. LookinLA, one of the fastest-growing marketing firms in California, is leading a webinar to help businesses of all sizes break their sales records and grow their customer bases. 

“Make this year count,” said Ali Payani, chief executive officer of LookinLA. “Black Friday and Cyber Monday is a huge opportunity, with exponential benefits. We are partnering with Omnisend and Smile.io to deliver this powerful webinar so businesses can provide and earn more value this year.”


Amit Mehta, of Omnisend, and Tim Peckover, of Smile.io, will join Payani to discuss actionable steps leaders can take to launch successful BFCM campaigns. Omnisend specializes in personalized marketing and messages and Smile.io works on building lasting customer relationships with reward programs and other incentives. 


“BFCM doesn’t have to be stressful, it can be exciting and fuel long-term gains. Our webinar will provide tools and strategies to overcome holiday and pandemic barriers to achieve success,” added Payani.  


The upcoming webinar will cover successful BFCM strategies and show other leaders how to build a community prior to the holiday season to reactivate during BFCM. They will cover best email marketing practices, how the iOS 15 update impacts email marketing and how to proactively create gains as a result. The webinar features analysis of pandemic eCommerce market trends and strategies to make every customer action from first contact to sale, to build loyalty and trust. 


The webinar will be held Oct. 7 and interested public can register here.





About LookinLA


LookinLA is a Los Angeles-based team of award-winning digital marketing experts that create comprehensive, customer-centric strategies that incorporate everything required to turn great businesses into industry authorities and leaders. The firm is introducing the Elotive framework to offer strategy and planning for companies looking to transform their marketing and align sales and marketing execution to the constant evolution in environment to a wider range of clients across industries. LookinLA is expanding its content and video production services by using the highest quality of motion graphic and animation.


About Ali Payani

Ali Payani, an Iranian immigrant, came to the U.S. after living in Dubai, to visit a conference and meet with other entrepreneurs and investors. He is a former national basketball player, chess champion and pianist and earned his bachelor’s degree in computer science and his master’s degree in IT management from the University of Wollongong. His work has been recognized internationally and he is often invited to speak at conventions, teach workshops about business growth, leadership, digital marketing, computer security, and artificial intelligence.

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