Spinlister is a premier bike rental and sharing service that provides a platform to connect bike owners with active people looking to rent or borrow around the world. Through their service, owners list their bikes, renters search for a bike in whatever area they want, and complete the rental process easily through their website and app.
When Spinlister turned to LookinLA, they were already doing well. The seven-year-old bike-share company had been featured in Forbes and was connecting cyclists with rental bikes all over the world. But they ran into trouble when organic traffic to their website began to decline. They’d built their company on organic traffic. It was their greatest source of revenue.
Spinlister contacted LookinLA regarding an all-organic marketing strategy. The single goal was to drive more visitors to their website without paid advertising. Our team quickly devised a plan to optimize their website and Google listings. We created new content designed to draw traffic and add value for site visitors. The strategy was successful, and Spinlister reclaimed their rank for “rental bikes” term on the first page of search engines as a go-to source for trail guides and bike rentals.