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PEOPLEG2 MARKETING CASE STUDY

PeopleG2

PeopleG2 is the industry's most connected, intuitive, and flexible Background Check Software Solutions on the market. This powerful platform is being used across the industry to manage Fortune 500 background screening processes.

“LookinLA has proven capable of delivering strong results. Since COVID, they’ve shifted their approach in an effective way. Customers can expect to work with one team from the start, which allows for a strong partnership. They work quickly, meet deadlines, and maintain open communication.”
PEOPLEG2 MARKETING CASE STUDY
Chris Dyer
CEO, PeopleG2

The Services

Here is the list of services we provide to PeopleG2:

  • Research & Strategy
  • Account-Based Marketing
  • Video Production / Content Syndication
  • Pay Per Click Advertising
  • Social Media Advertising
  • Search Engine Optimization
Visit Website
peopleg2 marketing case study
+37% Organic Traffic
-47% CPL
10% Conversion Rate

As an Inc 5000 company, PeopleG2 had already become one of the most successful and fastest growing businesses in the United States. Their industry-leading background check technology was in-demand, and their personalized customer attention earned a dedicated client base. However, if they hoped to scale their business, they would have to turn their focus toward securing high value accounts. 

PeopleG2 contracted LookinLA to develop a clear strategy for connecting with their dream clients. We researched the industry and target buyers, developing a comprehensive digital marketing strategy and devising a customized scheme for account-based marketing. Through hyper-focused advertising, LookinLA connected PeopleG2 with high-value businesses. We produced a series of videos explaining their platform, highlighting product benefits, and introducing buyers to PeopleG2. 

Our team redesigned the website to increase the conversion and developed contents such as checklists, ebooks and surveys that immediately began generating quality leads. And our targeted ads delivered this valuable content to their perfect-fit buyers. As a result, we’re proud to say PeopleG2 is already getting the high-value attention their product deserves.

Let’s partner today

Let us handle digital marketing while you focus on growing your business.

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