Pay Per Click Advertising
An effective internet advertising model used to direct traffic to websites, in which you only pay for advertising when your ads are clicked online.
How it works?
PPC stands for pay-per-click, a model of digital marketing in which you pay a fee each time one of your ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. Conducting PPC marketing through Google Ads is particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and therefore delivers the most impressions and clicks to your website.
The depth of available metrics allows you to have a bird’s eye view of your entire campaign from start to finish.
You only pay when a customer clicks on your ad and gets redirected to your website or landing page.
Unlike SEO, PPC marketing can give you first-page exposure in less than a day. You can beat your competitors quickly.