PPC (pay-per-click) advertising allows marketers to bid for a paid placement in a search engine’s results. This provides a great way to get a large amount of traffic and exposure from billions of searches.
How it works?
PPC stands for pay-per-click, a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically. A lot goes into building a winning PPC campaign: from researching and selecting the right keywords, to organizing those keywords into well-organized campaigns and ad groups, to setting up PPC landing pages that are optimized for conversions. Platforms reward advertisers who can create relevant, intelligently targeted pay-per-click campaigns by charging them less for ad clicks. If your ads and landing pages are useful and satisfying to users, the platform charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to partner with those who know how to do it right.
Data Driven Pay-Per Click Campaigns
1- Audience Research
2- Landing Pages
3- Keyword Planning
4- Bid Adjustment
5- Content Writing
Benefits of PPC
Ads start to show up for your targeted keywords as soon as you make a bid, allowing you to see an increase in web traffic within the first week of starting your PPC campaign.
Since you only pay when your ad is clicked, PPC proves to be extremely cost effective. This means you only pay when there is potential for a serious sale - that’s a win.
As one of the most highly-targeted strategies available, PPC ads allow you to target the right audience with content that is most valuable to them specifically.
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