LookinLA Shines on Clutch as a Leading Digital Marketing Agency in 2019

Our job is to put our clients in the spotlight. From boosting their search engine rankings to helping them share their narrative with their clients, we strive to serve as a trusted digital partner for firms of all shapes and sizes. But sometimes we take a step into the spotlight ourselves, and we are excited to share the results with you.

We are pleased to share that we can now be found on Clutch, the ratings and reviews platform for B2B service providers. Clutch provides firms with in depth and up to date data on service providers across dozens of industries, helping teams build valuable partnerships. After conducting thorough research on more than hundreds of agencies in California, Clutch named LookinLA a leader among the Top Digital Marketing Agencies in Los Angeles. Our inclusion on the site allows us to receive evaluation from industry analysts and see how we stack up to our peers, showing us what we’re doing right and where we can improve.

Another opportunity afforded to us by our presence on Clutch is the chance to receive verified client reviews. Of all the metrics by which companies are evaluated on the platform, client reviews are key in determining the quality of a firm’s services. And we have just received our first review! Giving us a perfect five star rating, the CMO of an engineering firm shared,

“LookinLA’s strong project management skills distinguished them from other service providers. The team complied with deadlines and communicated delays in advance.”

We appreciate having the ability to keep our finger on the pulse of our clients’ needs, and we cannot wait to use this ability to better serve our clients.

Clutch’s sister-site, The Manifest, has also taken notice of our work and listed us as one of the top SEO consultants in Los Angeles. The Manifest is a business resource that helps firms identify and address their business challenges, providing industry insights, how-to-guides, and recommendations of top service providers like us. Our inclusion on both The Manifest and Clutch signals the growth of our reputation as a reliable service provider and partner. And we recognize that reputation has to be backed up, which is why we have showcased some of our best work on Visual Objects, a place for companies to showcase their work to potential clients.

Holding a high rank in relevant search results is one of the best ways to market your company, to the point where it seems a necessity for success. We strive to be a one stop shop for digital marketing, and we are thrilled with the success we have found. Although we are proud of our work, we must acknowledge the people who got us here; thank you to all of our wonderful clients. We could not have done this alone, and we cannot wait to keep growing together!

3 Website A/B Testing Tools

A/B testing is becoming more and more common as teams realize how important it is for a website’s success.

[vc_row][vc_column][vc_column_text]The Web is a huge, competitive marketplace with very few (if any) untapped markets, meaning that being successful by offering something unique is rare. Much more common is that you’re competing for the business of your customers with several other websites, so attempting to convert every visitor into a customer or upselling/cross-selling your services better could make all the difference to your bottom line.

Due to this, the market for A/B testing tools and CRO (conversion rate optimization) tools is growing exponentially. But choosing one can be quite a time-consuming challenge, so in this article, I’ll compare the best A/B testing tools to help you decide which is most suitable for you or your team.

A/B testing is about experimenting with visual and content changes to see which results in more conversions.A/B testing often follows usability testing as a means of testing a solution to a flaw in the user experience identified using metrics like bounce rate in an analytics tool like Google Analytics, and thanks to the depth and quality of A/B testing tools available now, A/B testing is accessible to designers as well as marketers and developers.


1. Optimizely

Optimizely is one of the leading — if not the leading — A/B testing and CRO tools on the market today. It offers analytics tools to suit users of all levels and a multitude of A/B testing tools. (You could think of it as the Google Analytics of A/B testing, with a much simpler user interface.)

Consider this scenario: You have an eCommerce store built with Magento. You’re aware that in certain cases it may benefit stores to add a one-step checkout solution instead of the standard multi-page checkout, but you’re not sure if your store fits that use case. You need to test both options and compare the results with/without the one-step checkout experience. You know that running two versions of the checkout simultaneously requires changes to the code, which is a complex matter.

With Optimizely, you can send a certain amount of your users to a totally separate checkout experience to collect conversion data. If the experiment yields negative results, you delete the experiment and the original checkout web page still exists and works fine. No harm was done.

With their Web Experimentation tool, which offers an easy-to-use visual editor to create A/B tests without requiring a developer (optional), the ability to target specific user types and segments, and create experiments on any device, Optimizely has all your bases covered.

Although you can run A/B tests without a developer, your variations can be more targeted (for example, your variations can go beyond color, layout and content changes) if you have the skills and/or resources to develop custom experiments with code. By integrating your A/B tests into your code, you can serve different logic and test major changes before pushing them live.

Also, if your product extends beyond the web, Optimizely works with iOS, tvOS and Android apps. Optimizely’s Full Stack integrations make it possible to integrate A/B tests into virtually any codebase, including Python, Java, Ruby, Node, PHP, C#, Swift, and Android.

2. Google Optimize

Google Optimize is a free, easy-to-use tool that integrates directly with your Google Analytics Events and Goals to make A/B testing quick and easy! It’s ideal for traditional A/B testing, focusing on comparing different CTA (call to action) elements, colors, and content.

Developers aren’t required for implementing Google Optimize since it’s as simple as adding a line of JavaScript to your website and then customizing your layout with the visual editor. With this, you can change the content, layout, colors, classes, and HTML of any element within your page.

It’s not as sophisticated as Optimizely, since it doesn’t allow you to create custom experiments with code/developers, but it’s free. It’s great for those starting out with A/B testing. For each Google Optimize experiment, you’ll need to specify which Google Analytics Goals or Events will be the baseline for your A/B tests. For example, if you were A/B testing a product page, you could use an “Add To Basket” event that you’ve defined in Google Analytics to evaluate which of your variations converts the best. The Google Analytics report then gives you a clear indication of which variation converts best. It’s ideal for those on a low budget!

Just don’t get carried away, as Google famously once did, by testing 40 different shades of blue to see which converted best!

3. Unbounce

Unbounce focuses on landing pages and convertible tools. Convertible tools use triggers, scenario-based overlays and sticky bars to A/B test offers and messages to learn when, where and why your visitors convert. An example? If a user tries to leave your site, they’re shown a discount code in a modal or a sticky header, and a test will determine which is more effective.

Landing pages can be an amazing way to validate your ideas, build excitement around a new product, and/or re-engage dormant customers. The problem with them is that they can result in false positives. If you get very few conversions you may feel like your idea is invalidated or demand for the new product doesn’t exist, when in reality users were just unimpressed and/or unconvinced by the landing. Unbounce helps you to determine what your landing is missing.

While you can choose from over 100 responsive templates designed for many markets, goals, and scenarios, and then customize it with your own content using their drag and drop UI, you can also integrate Unbounce with your own design, making a terrific solution for designers and marketers who need to collaborate. Unbounce also works with Zapier and Mailchimp, so data can be transferred across the other apps and tools that marketers use.


Author: Jamie Murphy
Source: sitepoint.com

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