A banner ad is a visual advertisement embedded on a web page. Like actual banners in the physical world, banner ads exist to attract customer attention with striking images or colors. Clicking on a banner ad directs the user to a specific landing page.

What Do You Use Banner Ads For?

Banner ads are effective for just about any phase of the digital marketing funnel and for any message you hope to share. They can be used for:

  •     Increasing brand awareness
  •     Attracting new subscribers
  •     Announcing a deal or promotion
  •     Retargeting website visitors
  •     Pretty much any other announcement or call to action

To be successful with your banner ads, make sure your images are striking, your text is short and compelling, and your CTA is clear as a bell.