A backlink (also known as an incoming link, inward link, inlink, or inbound link) is a hyperlink on another website that leads the user back to your page. For example, if a blogger links to your “About” page in one of their posts, that link is a backlink.

Why are Backlinks Important for SEO?

While SEO used to be a keyword-focused effort, search engines have grown far more sophisticated. Modern search engine technology calculates more than a hundred different factors to determine the relevance and value of your web page.

To put it in the simplest terms possible, backlinks tell search engines that other websites are talking about your page. Those links suggest that your site carries some authority and value . . . that your content is relevant and beneficial to users. This helps boost your search engine rankings.