In digital marketing terms, analytics refers to the collection of data to monitor marketing efforts and draw conclusions about the effectiveness of a strategy. Depending on the digital marketing channel you’re reviewing, analytics could factor in everything from bounce rates to social media mentions to keyword performance and beyond. 

Why is Analytics Important in Digital Marketing?

The great thing about digital marketing is that you have immediate access to data that tells you if your marketing efforts are actually succeeding…but you have to take advantage of that access to get ahead. With analytics, you can quickly discover shortcomings in your strategy, you can invest more in the content that drives the most conversions, and you can optimize your strategy with A/B testing. Put another way: analytics are the key to finding more success quicker and using your marketing dollars more wisely.