Affiliate marketing is a method of marketing in which an “affiliate”—often a blogger or YouTube personality—promotes another company’s product to their audience and is paid a percentage of the profits they generate by that company. It is a sales tactic that allows a business to reach a wider audience without having to pay until users actually convert. 

How Does Affiliate Marketing Work?

Working with an affiliate can be an effective and easy way to help more buyers discover your brand. In order to set up a successful affiliate marketing relationship, you need to do some research. Pinpoint potential affiliates who 1) have a sizeable following and 2) attract followers who fit your customer persona. Once you reach out to the affiliate and come to an agreement regarding promotions and commission, you provide a unique affiliate link for each offer that comes from the affiliate. This allows you to track which sales originated with the affiliate.