When setting up a PPC ad campaign with Google Ads, the user pinpoints different Ad Groups that each represent a specific theme and target audience. For example, when advertising for acupuncture services, one might have different ad groups for fertility, pain management for athletes, pain management for migraines, etc. Each ad group then has its own ads and keywords.

What is the Purpose of an Ad Group?

Ad groups are key for getting the most bang out of your PPC bucks. Rather than putting a generic ad in front of anyone who types in a generic keyword, you can tailor individual ads to reach buyers who are looking for a very specific service or product in a relevant local area. In other words, ad groups help you get more clicks from users who have an intent to buy.