Email marketing is important for building relationships with prospects, leads, current customers, and even past customers because it gives you a chance to speak directly to them, in their inbox, at a time that is convenient for them.
More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Let’s put it simply. Email marketing is a vibrant and powerful way to connect with people. Bringing it home, think about your own experiences. Do you even know anyone who doesn’t have an email address?
Email Marketing Benefits
People do business with people they know, like, and trust. Email gives you the ability to build credibility with your audience.
When you run a small business, every order, or appointment can have a significant impact. Get the results you’re looking for right away.
Service businesses face the difficult challenge of keeping clients interested in their business, even when they aren’t looking for services.