Metropolitan West

About MetWest

MetWest is a leading provider of comprehensive solutions for architectural needs, specializing in services such as wall coverings, glass films, and building wraps. With a remarkable three decades of experience, MetWest has established itself as the go-to partner for renowned architects, interior designers, general contractors, and property managers across the nation. Since its establishment in 1992, MetWest has continuously evolved to remain at the forefront of the industry, consistently delivering awe-inspiring solutions for all window film requirements.

Industry

Construction

Location

Long Beach, CA

Services

Website Development

Marketing Strategy

Social Media Marketing

LinkedIn Marketing

Email Marketing

Google Ads

Video Animation

Challenge

From Failed Campaigns to Revenue Growth

In response to Metwest’s challenges and goals, our agency was approached to address their lead generation and revenue growth objectives. Metwest specifically aimed to boost revenue for their building wraps and wall coverings services in specific states. At the time, they were experiencing negative ROI from their paid marketing campaigns, coupled with a low website conversion rate and a staggering 87% drop-off rate on their homepage. Furthermore, their organic authority score stood at 18, and they faced multiple issues with their website’s user experience (UX). The existing website failed to effectively showcase Metwest’s creativity, design expertise, and notable projects with clients such as TikTok and NFL.

Prior marketing attempts by other agencies had proved unsuccessful, leading CEO Kelly Taylor to express frustration with wasted investments in web development and other marketing endeavors. It was evident that Metwest’s target audience was not effectively targeted on platforms like Google or LinkedIn.

With these challenges and objectives in mind, our agency undertook the task of transforming Metwest’s marketing approach and digital presence to drive lead generation, revenue growth, and improved brand perception.

Approach

How Metwest Transformed
their Marketing Approach to Drive Revenue

Our approach to addressing Metwest’s challenges involved conducting a comprehensive marketing and sales audit, along with a gap analysis. We began by analyzing their previous campaigns and assessing their current marketing and website metrics, identifying areas of improvement and highlighting existing issues. With a clear understanding of the situation, we embarked on a transformative journey to revamp their digital presence.

Conducted a full marketing and sales audit, including a gap analysis.
Designed and launched a new responsive website.
Set up new Google Ads campaigns with extensive keyword research.
Created custom audiences for targeted advertising on LinkedIn and Google.
Developed new display banner ads for the Google Display Network.
Installed new tags and set up conversion tracking on the website.
Implemented targeted Facebook and Instagram ad campaigns.
Resolved issues and integrated HubSpot for improved marketing and retargeting.
Leveraged existing customer base for effective marketing campaigns.
Implemented comprehensive retargeting strategies across all channels.

Website Design

Power of Visual Appeal

We performed a complete redesign of all pages, allowing us to showcase MetWest’s services in detailed and visually captivating ways. We were able to highlight their portfolio and inspiration gallery for services, providing visitors with a comprehensive view of their creative capabilities.

We launched a new website featuring nine detailed project and case study pages. These pages provide project overviews, photos, stats, and reasons why MetWest was the best choice. This allows MetWest’s audience to learn more and increases conversion rates on each page.