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BREAKING: Billionaire Philanthropist JP DeJoria, Celebrity Surgeon Leif Rogers Partnership Announcement

John Paul DeJoria announces Leif Rogers, MD as new business partner

FOR IMMEDIATE RELEASE – Jonathan Lockwood (jonathan@lookinla.com) Mon., Sep. 13, 2021

LOS ANGELES—John Paul DeJoria, billionaire philanthropist and entrepreneur, announced today his business partnership with world-renowned plastic surgeon Leif Rogers, M.D. The two friends announced their business partnership on a retreat with other entrepreneurs and leaders, sharing their commitment to making the world a better place through technology and innovation.

Following their partnership announcement, DeJoria and Rogers released the following joint statement:

“We are committed to making our world a better place. Innovation, technology and heart make our aspirations achievable . Our partnership brings together our vast experiences to offer solutions to tremendous needs, especially in our evolving and demanding world. Stay tuned, you will not want to miss our coming announcements.”

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About John Paul DeJoria

John Paul DeJoria is the founder of tequila maker Patrón Spirits Co. and co-founder of hair care company John Paul Mitchell Systems. From sleeping in his car and selling shampoo door-to-door, he teamed up with Paul Mitchell and turned $700 into John Paul Mitchell Global systems. DeJoria Co-started Patrón, later selling it to Bacardi in 2018, the largest sale in spirit history. As a businessman, environmentalist and philanthropist, DeJoria has donated his time, money and expertise to helping others, always on behalf of hairdressers and the professional beauty industry. 

DeJoria, along with Brad Pitt, Richard Branson and the late Nelson Mandela, was a patron of Mineseeker, a nonprofit organization dedicated to seeking solutions to the worldwide problem of landmines. DeJoria was honored with the Sustainability Award at Fashion Group International’s 25th Annual Night of Stars event and was also inducted as a lifetime member into the Horatio Alger Association of Distinguished Americans. He is a strong supporter of Sea Shepherd to save sea life. 

In 2010, he founded Grow Appalachia, a non-profit initiative that teaches families in need how to grow, prepare and preserve organic fruits and vegetables in a region with little access to fresh, nutritious food. DeJoria was a featured panel member on ABC’s hit television show Shark Tank, where he served as a mentor and investor for aspiring entrepreneurs. In Austin, Texas he builds homes and Medical Services for the homeless to give a hand up. 

About Dr. Leif Rogers

Dr. Leif Rogers is an Ivy League graduate, board certified plastic and reconstructive surgeon, and a member of the American Society of Plastic Surgeons. He’s head of a combined reconstructive and cosmetic plastic surgery, and non-surgical practice in Beverly Hills, California. Rogers leads multiple companies, helming the wide-range of experience of 40 employees.

Rogers specializes in microsurgical reconstruction of the breast and the latest techniques in facial rejuvenation and body contouring. He also invented an LED light booth that will be offered in one of his practices to promote healing and longevity. He invented this booth because nothing existed for what he wanted. The LED light booth reduces time needed per session and is Covid-19 conscious and white papers drove its development and production.

Rogers travels internationally to provide reconstructive surgery for cleft lips and burn victims, bringing him to people in need in countries like Guatemala. Rogers has been at the forefront of gender-confirming surgery and has been an ally to transgender patients who are seeking information, resources and solutions. Rogers has been featured in international and national media and frequently appears on broadcast programs like The Doctors and Dr. Oz.

3 Website A/B Testing Tools

A/B testing is becoming more and more common as teams realize how important it is for a website’s success.

[vc_row][vc_column][vc_column_text]The Web is a huge, competitive marketplace with very few (if any) untapped markets, meaning that being successful by offering something unique is rare. Much more common is that you’re competing for the business of your customers with several other websites, so attempting to convert every visitor into a customer or upselling/cross-selling your services better could make all the difference to your bottom line.

Due to this, the market for A/B testing tools and CRO (conversion rate optimization) tools is growing exponentially. But choosing one can be quite a time-consuming challenge, so in this article, I’ll compare the best A/B testing tools to help you decide which is most suitable for you or your team.

A/B testing is about experimenting with visual and content changes to see which results in more conversions.A/B testing often follows usability testing as a means of testing a solution to a flaw in the user experience identified using metrics like bounce rate in an analytics tool like Google Analytics, and thanks to the depth and quality of A/B testing tools available now, A/B testing is accessible to designers as well as marketers and developers.

 

1. Optimizely

Optimizely is one of the leading — if not the leading — A/B testing and CRO tools on the market today. It offers analytics tools to suit users of all levels and a multitude of A/B testing tools. (You could think of it as the Google Analytics of A/B testing, with a much simpler user interface.)

Consider this scenario: You have an eCommerce store built with Magento. You’re aware that in certain cases it may benefit stores to add a one-step checkout solution instead of the standard multi-page checkout, but you’re not sure if your store fits that use case. You need to test both options and compare the results with/without the one-step checkout experience. You know that running two versions of the checkout simultaneously requires changes to the code, which is a complex matter.

With Optimizely, you can send a certain amount of your users to a totally separate checkout experience to collect conversion data. If the experiment yields negative results, you delete the experiment and the original checkout web page still exists and works fine. No harm was done.

With their Web Experimentation tool, which offers an easy-to-use visual editor to create A/B tests without requiring a developer (optional), the ability to target specific user types and segments, and create experiments on any device, Optimizely has all your bases covered.

Although you can run A/B tests without a developer, your variations can be more targeted (for example, your variations can go beyond color, layout and content changes) if you have the skills and/or resources to develop custom experiments with code. By integrating your A/B tests into your code, you can serve different logic and test major changes before pushing them live.

Also, if your product extends beyond the web, Optimizely works with iOS, tvOS and Android apps. Optimizely’s Full Stack integrations make it possible to integrate A/B tests into virtually any codebase, including Python, Java, Ruby, Node, PHP, C#, Swift, and Android.

2. Google Optimize

Google Optimize is a free, easy-to-use tool that integrates directly with your Google Analytics Events and Goals to make A/B testing quick and easy! It’s ideal for traditional A/B testing, focusing on comparing different CTA (call to action) elements, colors, and content.

Developers aren’t required for implementing Google Optimize since it’s as simple as adding a line of JavaScript to your website and then customizing your layout with the visual editor. With this, you can change the content, layout, colors, classes, and HTML of any element within your page.

It’s not as sophisticated as Optimizely, since it doesn’t allow you to create custom experiments with code/developers, but it’s free. It’s great for those starting out with A/B testing. For each Google Optimize experiment, you’ll need to specify which Google Analytics Goals or Events will be the baseline for your A/B tests. For example, if you were A/B testing a product page, you could use an “Add To Basket” event that you’ve defined in Google Analytics to evaluate which of your variations converts the best. The Google Analytics report then gives you a clear indication of which variation converts best. It’s ideal for those on a low budget!

Just don’t get carried away, as Google famously once did, by testing 40 different shades of blue to see which converted best!

3. Unbounce

Unbounce focuses on landing pages and convertible tools. Convertible tools use triggers, scenario-based overlays and sticky bars to A/B test offers and messages to learn when, where and why your visitors convert. An example? If a user tries to leave your site, they’re shown a discount code in a modal or a sticky header, and a test will determine which is more effective.

Landing pages can be an amazing way to validate your ideas, build excitement around a new product, and/or re-engage dormant customers. The problem with them is that they can result in false positives. If you get very few conversions you may feel like your idea is invalidated or demand for the new product doesn’t exist, when in reality users were just unimpressed and/or unconvinced by the landing. Unbounce helps you to determine what your landing is missing.

While you can choose from over 100 responsive templates designed for many markets, goals, and scenarios, and then customize it with your own content using their drag and drop UI, you can also integrate Unbounce with your own design, making a terrific solution for designers and marketers who need to collaborate. Unbounce also works with Zapier and Mailchimp, so data can be transferred across the other apps and tools that marketers use.

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Author: Jamie Murphy
Source: sitepoint.com

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