Have you watched a video on Facebook lately? Looked up a YouTube video to learn how to solve a problem? Scrolled past the text on a website get product information from an ad or explainer video?
If you find yourself drawn time and again to online video for information and entertainment, you can bet you’re not the only one. The very buyers you seek to target are engaging with brands the same way.
Does Video Marketing Work?
According to a study by Wyzowl:
- 98% of users have turned to an explainer video to gather more information about a product or service.
- 70% of consumers have, at some point, shared a brand’s video on social media or with a friend.
- 77% of buyers admit they’ve decided to buy a product after watching a video.
“Smartphone video viewers were nearly 2x as likely as TV viewers to feel a sense of personal connection to brands that show video content or ads on their devices.”
If you are among the 15% of business owners who still haven’t incorporated video into their marketing due to concern for cost, it might be time to reevaluate your strategy. With each day, it becomes more apparent that modern business can’t afford to neglect video marketing.
Whether you reach out to your audience through organic content or YouTube advertising, one thing is certain:
Top Industry YouTube Marketing Tools
In order to take full advantage of video’s magnetic pull, you need a thoughtful video marketing strategy. And a thoughtful strategy begins with quality marketing tools. We’ve pinpointed our very favorite paid YouTube video marketing tools. Much like
Are your ears ringing? Because people are talking about your videos, and thanks to Brand24, you can hear every word.
With features including a mentions feed, influence score, and sentiment analysis, you can find out who’s talking about your brand, what they’re saying, and overall customer response to your YouTube content. Customize alerts to get immediate notifications when your brand is mentioned in specific contexts and for specific reasons, so you can respond and adjust your strategy accordingly. And in a fast-paced, highly reactive social media landscape, Brand24 even helps you spot problematic messaging issues in your videos immediately, so you can resolve the problem before criticism escalates.
Video marketing is like any content marketing strategy:
One of the first and most difficult questions you have to answer is, “What type of content do people want to see?”
BuzzSumo answers this question for businesses by providing comprehensive analysis on the type of content your audience is responding to, the most shared content related to a topic, and the videos influencers engage with and choose to amplify. This tool also allows you to track the performance of your competitors videos and receive an alert when they publish new content. You can even use BuzzSumo to curate trend-worthy content to share with your audience.
Want to increase your organic reach on YouTube? Of course you do. Who doesn’t?
VidIQ is a YouTube-certified partner that promises to help increase your library of tags “by 10x in less than 10 minutes.” In addition to increasing your brand’s visibility and views on YouTube, this tool includes metrics to help you track your brand mentions, gauge your brand’s performance against your competitors’, and determine the ideal time to upload content.
If you’re overwhelmed by the thought of video creation, Vyond is your solution. With Vyond, you can choose from hundreds of templates to create quality, animated videos. Plans include the ability to design custom characters and the freedom to experiment with unlimited video creation. You can generate content without the cost of equipment, studios, and talent. Plus, you can create on your own schedule.
Odds are, you’ve at least heard of HootSuite. It’s best known as a social media scheduling tool. At a time when a business’s survival depends in part on their ability to engage with customers online in social media contexts, HootSuite can do quite a bit to keep the systems of content management running smoothly.
What you may not realize, however, is that HootSuite can be especially beneficial for YouTube marketing. You can use its project management features to communicate with your team, moderate comments, and manage multiple accounts. And the Channelview Insights app provides valuable analytics regarding traffic sources, subscriber growth, and engagement levels.
It isn’t enough to entertain buyers with your YouTube videos. You also need to be available when customers engage with your content. Agorapulse helps you do exactly that by streamlining your viewer engagement and presenting it to you in one simple dashboard. You can respond to comments directly from Agorapulse, use monitoring tools to spot concerns in user engagement, and be alerted when your brand is mentioned in other YouTube videos. This tool even features saved replies, so you don’t risk engagement burnout answering the same questions over and over again.
If you’re looking for a YouTube video marketing tool that also does everything you could possibly need a digital marketing tool to do, you found it in Cyfe.
Cyfe features social media analytics so you can monitor the effectiveness of your content and better tailor your videos to suit your audience. Cyfe also tracks mentions of your brand on social media, so you can discover what others are saying and where you can optimize your influence. The great benefit of Cyfe is that this tool is a one-stop shop for every imaginable need you have as a business owner. In addition to social media and web analytics, Cyfe can help you track your finances, sales, and projects.
Video is the future, and with more than 30 million daily visitors, YouTube offers you an incredible opportunity to engage with buyers and build positive associations with your brand. But in order to make the most of YouTube marketing, you need a clear cut strategy. These tools are the best for helping you evaluate your performance, strategize content creation, and give the people what they want.
And if there’s anything we can do to help clarify the process, you can reach out to us here.