You may have the most eye-catching, thought-provoking social media content you can imagine. But do you actually know how well your posts are performing? More to the point, are you sure you’ve done all you can to reach the highest number of users and inspire maximum engagement? Being able to make data-driven decisions in your social media marketing campaign is key to success in 2019.
If you’re not using a social media analytics tool to measure the success of your content, you’re missing out on a crucial opportunity to connect with more buyers and accelerate the growth of your brand. Depending on which one you choose, a social media analytics tool can tell you:
- The amount and type of engagement each posts receives
- Which platforms drive the most traffic to your site
- When and where there have been mentions of your brand and products across social media
- The most popular hashtags related to your keywords
- How well your competitors’ content is performing
- The best times to post for maximum visibility
And those are only a handful of the benefits available to you. There are a lot of social media analytics tools out there, and each one is designed to be more detailed, relevant, and user-friendly than the last. The capabilities of these tools are advancing every day, so the only problem you have is deciding which ones best fit the needs of your company.
To make things easy, we compiled a list of the hottest social media analytics tools for 2019.
Cyfe – Track Literally Everything on One Dashboard
When Cyfe claims to be “The All-In-One Business Dashboard,” they’re not exaggerating. This tool gives you access to all your analytics in one place, including social media, SEO, advertising, sales, email, and web analytics. Cyfe integrates with Quickbooks, Adwords, Salesforce, Google Analytics, and dozens of other tools that are central to your business. There’s even a project management dashboard to keep you on track.
What’s especially exciting about Cyfe is that these extensive features don’t detract from the in-depth data you get from Cyfe’s social media tracking. You can monitor performance on nearly every platform out there, including Facebook, Instagram, Pinterest, Twitter, Vimeo, SlideShare, YouTube, Flickr and LinkedIn. You can also schedule upcoming posts and track your reviews on all the major platforms.
Brandwatch – Monitoring Your Brand Mentions
If you don’t know who’s talking about you, you’re missing out on some valuable intel. Brandwatch gathers mentions of your brand and presents them to you with data that could could (and should) inform your marketing strategy. Through Brandwatch, you can find out demographic information about the users discussing your brand. Location, gender, profession, interests . . . it’s all there. This tool also helps you zero in on top influencers who are talking about your selected keywords.
And it’s not all words. Brandwatch even scans for your logo in online images—a particularly handy tool in an increasingly visual world.
Socialbakers – Harnessing Artificial Intelligence For Social Media Marketing
As AI advances, so does our ability to adapt more efficiently to the interests and priorities of buyers. Socialbakers holds its ground at the forefront of data insight and automation by using artificial intelligence to help you target the right buyers with the right content. This tool helps you refine your customer persona, discover which conversations inspire the most engagement from your audience, monitor discussions around your brand, and pinpoint the influencers who are well-positioned to amp up brand awareness among your target buyers.
Keyhole – Better Hashtag Analysis
Keyhole offers a variety of social media analytics, from custom audience insights to competitor engagement data. What sets Keyhole apart, however, is the tool’s strong emphasis on hashtag analytics. Track the performance of your hashtag campaign. Discover more popular hashtags related to your brand. Discover the influencers who use your hashtags and examine their exposure and engagement levels. Keyhole even allows you to access historical data from Twitter by way of custom hashtag and keyword reports.
CoSchedule – A Content Calendar with Insight
If you’re looking for one-stop shopping for social media management, CoSchedule might be what you’re looking for. CoSchedule isn’t just a social media analytics tool. It’s a platform for coordinating team members, managing projects, and scheduling, publishing, and tracking your social media content. In other words, you can execute your entire social media strategy in one location as a team. In addition to standard analytics such as social engagement data and campaign performance, CoSchedule also uses its own analysis to recommend improvements. It’s the analytics tool that tells you outright when and what to post for better results.
RivalIQ – Social Media Competitive Analysis
Excellence means staying one step ahead, and RivalIQ is designed to help you do exactly that. While this social media analytics tool still gives you detailed insights on your own content, RivalIQ is especially valuable for comparing your efforts to those of your competitors. From seeing the pace at which your competitor gains followers to examining their engagement rates and highest performing posts, you can see The Other Guy gain ground as it happens so you can react immediately. RivalIQ even helps you spot when your competition boost’s content, giving you a glimpse at their own marketing strategy.
Audiense – Get to Know Your Followers
It’s no secret that Twitter has exploded into a cultural phenomenon. Tweeting has become a popular way to engage in any public conversation, and as a result, it’s also an important tool for marketers. That’s where Audiense comes in. This analytics tool focuses exclusively on providing insights into your Twitter followers using intelligent segmentation. Audiense digs deep to discover not just location and interests, but also personality characteristics, priorities, and values. This tool will also clue you in on the optimal time to tweet.
Google Analytics – Old Tool, New Insights
Odds are, you’re already using Google Analytics to monitor the performance of your website. GA is a powerful tool generating loads of useful information. Not to mention, it’s free. And while it’s not an analytics tool designed specifically for social media, Google Analytics can help you work backwards to determine whether your social media content is actually helping you achieve the ultimate goal: leads and conversations. Google Analytics not only shows you which platform most successfully drives traffic to your site; it also gives you options to track conversions from social media content and allows you to assign specific goals for your posts.
With so many incredible options available, choosing the right social media analytics tool can seem like an impossible task. Fortunately for you, most tools are specialized to meet specific goals and needs. Narrowing down the selection is a breeze if you’re clear on your objective and you’ve pinpointed your greatest obstacles.
So, what do you think? Do you know which tool is right for you? What is your strategy for optimizing the performance of your social media content? If you could use some additional insight, we’re always here to help. Please feel free to reach out here or give us a call at 747-201-7711.