Meet LookinLA, the Digital Marketing Intelligence Agency Behind Hundreds of Business’s Success Stories

Boost your business performance with one of the fastest growing digital marketing intelligence agencies in California!

From a small digital agency to a marketing company to 6-figure business — LookinLA is recognized as one of the fastest growing digital marketing intelligence agencies in California. With years of experience and a data-driven approach, their team of experts has helped hundreds of businesses, from all over the world, to grow and increase their revenue.

Unlike other agencies, LookinLA doesn’t provide a quick and generic fix. Ali Payani, Co-Founder and CEO of LookinLA said: “We know how difficult it can be to get your business off the ground, even when you have the expertise to get started, so we provide small businesses with the right marketing support”. The founders of LookinLA proudly say that they provide each client with a case-by-case approach and a unique marketing strategy tailored to their needs.

“We like to think out of the box and we strongly believe that almost any startup or small business has the potential to grow — as long as you are determined, enthusiastic and have a good strategy in place. While we can’t guarantee that we can make you more enthusiastic or determined, we can certainly help you improve your marketing efforts!” said Mahbod Azadian, Co-Founder and COO of LookinLA.

So what’s in it for the clients exactly? First and foremost, LookinLA provides each business with a free consultation and a free marketing analysis report. Then, their team of experts prepares a unique marketing strategy tailored to the particular needs of every client. They offer each one regular support and access to the teaching sessions — their initial goal is to show clients how marketing works and how to best use if for their business. Additionally, they organize regular events for small business owners. “We organize those speaking sessions for entrepreneurs to make them aware of current digital marketing opportunities. We love working with them because they’re so passionate and motivated.”

To put it simply, LookinLA is on a mission to help clients do a better job at keeping their customers on a site. That’s why they focus on teaching business owners how to boost their organic traffic and improve their search engine rankings. For that LookinLA uses popular tools such as search engines optimization, social media, and digital marketing, and pay-per-click advertising. “We enjoy tremendously working with clients on improving their marketing strategies. It’s such a pleasure to see how they progress from having almost no marketing knowledge to eventually standing on their own two feet. We enjoy the process!” said Ali Payani.

If you think that LookinLA is only a marketing agency, think again. They also design responsive and well-performing websites and mobile applications. “Everything has to be in perfect harmony and that’s why we offer both services to our clients.”

If you need to boost your marketing efforts or design a new website, give LookinLA a call or click here to book your free consultation session. Let them explain face-to-face how they can help your business grow!

3 Website A/B Testing Tools

A/B testing is becoming more and more common as teams realize how important it is for a website’s success.

[vc_row][vc_column][vc_column_text]The Web is a huge, competitive marketplace with very few (if any) untapped markets, meaning that being successful by offering something unique is rare. Much more common is that you’re competing for the business of your customers with several other websites, so attempting to convert every visitor into a customer or upselling/cross-selling your services better could make all the difference to your bottom line.

Due to this, the market for A/B testing tools and CRO (conversion rate optimization) tools is growing exponentially. But choosing one can be quite a time-consuming challenge, so in this article, I’ll compare the best A/B testing tools to help you decide which is most suitable for you or your team.

A/B testing is about experimenting with visual and content changes to see which results in more conversions.A/B testing often follows usability testing as a means of testing a solution to a flaw in the user experience identified using metrics like bounce rate in an analytics tool like Google Analytics, and thanks to the depth and quality of A/B testing tools available now, A/B testing is accessible to designers as well as marketers and developers.

 

1. Optimizely

Optimizely is one of the leading — if not the leading — A/B testing and CRO tools on the market today. It offers analytics tools to suit users of all levels and a multitude of A/B testing tools. (You could think of it as the Google Analytics of A/B testing, with a much simpler user interface.)

Consider this scenario: You have an eCommerce store built with Magento. You’re aware that in certain cases it may benefit stores to add a one-step checkout solution instead of the standard multi-page checkout, but you’re not sure if your store fits that use case. You need to test both options and compare the results with/without the one-step checkout experience. You know that running two versions of the checkout simultaneously requires changes to the code, which is a complex matter.

With Optimizely, you can send a certain amount of your users to a totally separate checkout experience to collect conversion data. If the experiment yields negative results, you delete the experiment and the original checkout web page still exists and works fine. No harm was done.

With their Web Experimentation tool, which offers an easy-to-use visual editor to create A/B tests without requiring a developer (optional), the ability to target specific user types and segments, and create experiments on any device, Optimizely has all your bases covered.

Although you can run A/B tests without a developer, your variations can be more targeted (for example, your variations can go beyond color, layout and content changes) if you have the skills and/or resources to develop custom experiments with code. By integrating your A/B tests into your code, you can serve different logic and test major changes before pushing them live.

Also, if your product extends beyond the web, Optimizely works with iOS, tvOS and Android apps. Optimizely’s Full Stack integrations make it possible to integrate A/B tests into virtually any codebase, including Python, Java, Ruby, Node, PHP, C#, Swift, and Android.

2. Google Optimize

Google Optimize is a free, easy-to-use tool that integrates directly with your Google Analytics Events and Goals to make A/B testing quick and easy! It’s ideal for traditional A/B testing, focusing on comparing different CTA (call to action) elements, colors, and content.

Developers aren’t required for implementing Google Optimize since it’s as simple as adding a line of JavaScript to your website and then customizing your layout with the visual editor. With this, you can change the content, layout, colors, classes, and HTML of any element within your page.

It’s not as sophisticated as Optimizely, since it doesn’t allow you to create custom experiments with code/developers, but it’s free. It’s great for those starting out with A/B testing. For each Google Optimize experiment, you’ll need to specify which Google Analytics Goals or Events will be the baseline for your A/B tests. For example, if you were A/B testing a product page, you could use an “Add To Basket” event that you’ve defined in Google Analytics to evaluate which of your variations converts the best. The Google Analytics report then gives you a clear indication of which variation converts best. It’s ideal for those on a low budget!

Just don’t get carried away, as Google famously once did, by testing 40 different shades of blue to see which converted best!

3. Unbounce

Unbounce focuses on landing pages and convertible tools. Convertible tools use triggers, scenario-based overlays and sticky bars to A/B test offers and messages to learn when, where and why your visitors convert. An example? If a user tries to leave your site, they’re shown a discount code in a modal or a sticky header, and a test will determine which is more effective.

Landing pages can be an amazing way to validate your ideas, build excitement around a new product, and/or re-engage dormant customers. The problem with them is that they can result in false positives. If you get very few conversions you may feel like your idea is invalidated or demand for the new product doesn’t exist, when in reality users were just unimpressed and/or unconvinced by the landing. Unbounce helps you to determine what your landing is missing.

While you can choose from over 100 responsive templates designed for many markets, goals, and scenarios, and then customize it with your own content using their drag and drop UI, you can also integrate Unbounce with your own design, making a terrific solution for designers and marketers who need to collaborate. Unbounce also works with Zapier and Mailchimp, so data can be transferred across the other apps and tools that marketers use.

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Author: Jamie Murphy
Source: sitepoint.com

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