B2B Marketing + Sales: Building A Winning Content Strategy

Companies often struggle to generate an adequate amount of high-quality B2B content that appeals to the right audience. Developing the right content and reaching your ideal customer profile are among the most often-cited pain points in B2B marketing. This webinar teaches you actionable means to create a comprehensive B2B content strategy that will yield significant results. 

In this webinar, we will teach you how to:

• Identify concrete ways to get your content in front of the right audience
• Create the most engaging content in a variety of forms like infographics, blog posts, and more
• Create marketing personas to help inform your content
• Utilize account-based marketing tactics to generate leads and revenue